TreSemme conducts social media campaign
By Adnews Staff
Hair care products company TreSemmé recently conducted a social media campaign to coincide with New York Fashion Week. The effort consisted of a custom augmented reality feature developed in collaboration with social media company Snap. It allows a user to view a makeup mirror with which they can try out various hair styles on their own image. It uses a three-step process and promotes a number of TreSemmé products. The campaign also includes ads and promotional videos on Snapchat. In addition, several Canadian fashion and hair influencers made videos demonstrating these hair styles. The videos were run on Instagram, TikTok and the brand’s website.