New CCO at Cossette
Cossette of Toronto has appointed Sabaa Quao to the position of chief creative officer. He will head the agency’s creative activities nationally. Quao was most recently the co-founder of Wealthie Works Daily. He was also a co-founder and executive director of Filminute, founder and president of Newsrooms and vice-president of emerging platforms strategy at The Hive. He was also managing director at Cloud AdAgents and at Capacity Networks, as well as vice-president and creative director at The Sonar Group, and president and creative director at XCorporation.
“Creativity has always been the guiding principle of my career, so I’m really looking forward to starting this new chapter at Cossette,” said Quao. “The agency’s strong entrepreneurial history and creative track record are things that I truly value. This is a great opportunity to collaborate with some of the best in business and co-create the future with some of Canada’s most visible brands.”