Connected Interactive signs deal with Trade Desk
By Adnews Staff
Toronto-based marketing technology company Connected Interactive has signed a data-sharing agreement with The Trade Desk, a company that operates a self-service online advertising buying service. Through this agreement, The Trade Desk clients will gain access to information about various Canadian markets drawn from data provided by transaction processing company Moneris Solutions. Users will have access to a programmatic-buying system featuring custom audience segments based on data from approximately 325,000 merchant locations nationally.
“With hundreds of different categories covering purchase behavior amongst Canadian consumers, this is the most comprehensive set of audiences available for retail behavior in Canada and has been anticipated for some time,” said company president Lyle Wagner. “Now having them available in The Trade Desk makes them even more widely accessible to the top digital marketers and brands.”