Moxies begins new brand campaign
By Adnews Staff
Restaurant chain Moxies has begun a new advertising campaign called “Delicious is in the Details.” The campaign will introduce a new brand identity for the chain consisting of an updated logo, colours and typography. According to the company, the intent is to highlight the chain’s new menu and its use of fresh ingredients. The national campaign consists of a television commercial, billboards and digital ads. The rebranding was conducted by Full Punch, with web design work by Thinkingbox, media work by MediaCom and public relations by Pomp & Circumstance.
“Moxies has been a go-to for so many over the last 30 years, and we look forward to welcoming new guests as we reintroduce ourselves to our loyal fans,” said Cydney Shapiro, director of brand and marketing at Moxies. “Our transformed atmosphere combined with our front-edge menu will ensure that our guests can celebrate any moment with us.”