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Canaccord Genuity rebrands as CG

Toronto-based financial services firm Canaccord Genuity has rebranded as CG. According to the company, the new branding is intended to “symbolize its ambition to make a meaningful difference for its clients.” The effort includes a new logo and visual identity. The new brand will be introduced to consumers with advertising and other marketing communications focusing on wealth management and capital markets services. The new branding was developed by Media Monks, with media work by Cairns Oneil and public relations by Erlich PR.

“The CG brand is unique,” said Jenni McIsaac, head of marketing at CG. “Our focus on providing best-in-class, customized solutions has driven us to gain strong momentum. This brand evolution reflects our growth and is a symbol of our commitment to delivering for our clients. CG’s new brand identity is rooted in our purposefully different approach, collaborative culture, sophisticated platform, and our robust resources.”

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