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Gap Canada launches new loyalty program

Apparel retailer Gap Canada has launched a new loyalty program called “One Membership. Four Brands.” The program will allow consumers to receive or redeem loyalty points interchangeably at four retail chains: Gap, Old Navy, Banana Republic and Athleta. Consumers can also donate points to eligible social causes which will be matched by the company through its Do Good program. Consumers will also receive special bonuses and exclusive offers such as free shipping.

“Our program is designed to reward our loyal customers by creating unique, personalized experiences that will make it easier to shop, earn points and redeem rewards across our family of brands,” said Chris Samway, head of rewards, loyalty and payments at Gap Inc. “We've been piloting a version of this program in Canada for about a year and have seen great initial success. Our pilot has enabled us to incorporate valuable customer feedback, and now with an enhanced value proposition and a broader suite of benefits for our members, we're excited to launch in Canada.”

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