Outfront signs transit shelter deal with Barrie
Outfront Media Canada has entered into a 10-year contract with the City of Barrie in Ontario to exclusively operate its transit shelter advertising program. The inventory includes 112 transit shelter faces in the city. As part of the agreement, Outfront will replace all existing transit shelters in Barrie with new models intended to be more durable and aesthetic.
“Outfront is thrilled about its partnership with the City of Barrie,” said Michele Erskine, CEO of Outfront Canada. “It not only allows our sales team to provide clients an advertising solution in a growing urban market, but offers Outfront the opportunity to put its stamp on revitalizing the City of Barrie with the evolution of the transit shelter product starting in 2023. We recognize the positive impact that street furniture has on communities.”