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Simplii Financial hires Barrett and Welsh

Mobile banking company Simplii Financial has retained Barrett and Welsh of Toronto as its multicultural marketing agency. The firm will work to help Simplii attract consumers who are newcomers to Canada or international students. The assignment includes strategy, creative development and media-related counsel. The agency will work in association with Simplii’s other agencies, including Broken Heart Love Affair, MediaCom and Pomp and Circumstance.

“Barrett and Welsh’s thought leadership and established credentials will help Simplii engage newcomers to Canada as well as international students in authentic and deeply meaningful ways,” said Tammy Sadinsky, senior vice-president of brand and marketing at Simplii Financial.

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