Quebec grain producers conduct campaign
By Adnews Staff
The Producteurs de grains du Québec recently retained Braque of Montreal to develop a communications campaign intended to increase awareness of the province’s grain producers with consumers and the government. The initiative focuses on a website at <https://www.onsemeauquebec.ca> that provides information about the importance of Quebec grain producers. It also includes an online video featuring testimonials from local producers, as well as content marketing, social media content, online banners, out-of-home ads and a collaboration with digital newspaper La Presse+.