Clutch continues brand campaign
By Adnews Staff
Toronto-based online car retailer Clutch has begun a new phase of its “Deflate the Dealership” advertising campaign which began in April. The brand campaign highlights the problems with a traditional used car dealership experience, depicting Clutch as a better way to buy a used car. The creative again uses an inflatable tube man as often seen at car dealership. The effort includes six- and 15-second video ads, as well as an out-of-home display in Saskatoon. The campaign was developed by Performance Art.