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Neo signs OOH deal with RioCan

Out-of-home media company Neo has signed an agreement with real estate company RioCan to handle advertising sales representation at the Yonge Sheppard Centre shopping mall in Toronto. Beginning Sept. 19, Neo will operate 46 advertising faces inside the mall.

“Since the beginning of 2022, we noticed that shopping centre traffic continues to increase, and by the end of this year we estimate visitor count close to 10 million,” said Jordana Fatsis, executive vice-president of sales at Neo. “We are convinced Yonge Sheppard Centre will become an important flagship property for Neo Shopping in Toronto, and a great addition to our 100-plus shopping centre network in Canada.”

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