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YoFiit debuts new branding

Toronto-based Global Food and Ingredients has begun a rebranding initiative for its YoFiit line of plant-based milk products in advance of the brand’s release in the US. The new branding consists of updated packaging for the product’s three flavours.

“Being the world's first chickpea milk and the fact that we use a proprietary combination of chickpea, pea and flax to create optimal nutrition, our product fits right into this burgeoning trend away from less nutritious plant-based milks, such as almond milk, and cow's milk in general,” said Marie Amazan, president of YoFiit.

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