Astral adds inventory in Alberta
Out-of-home media company Astral has acquired the digital out-of-home inventory of Imagine Outdoor in Alberta. The 12 screens are located in Calgary and Edmonton and range in size from 10 by 20 feet to 12 by 11 feet. They are located alongside major highways and streets. The acquisition brings Astral’s total number of digital displays in that province to 39. Astral is a division of Bell Media.
“This exciting acquisition reinforces our focus on continued expansion and innovation in digital out-of-home markets in Canada,” said Farshad Kajouii, out-of-home vice-president at Bell Media. “In Alberta's dynamic and growing market, a key focus for advertisers is on reaching commuters and, with these new faces strategically-placed alongside high traffic areas, our clients are guaranteed to receive maximum exposure.”