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Staples begins Office Views campaign

Staples Canada has begun a campaign called “Office Views” tied to its sponsorship of the Toronto Raptors basketball team. The campaign uses the style of a celebrity house tour television show to promote its line of home office products. It consists of a series of one-minute videos on Facebook and Instagram. They will showcase the home workspaces of basketball television personality Jack Armstrong, Maple Leaf Sports & Entertainment director of basketball operations and culture Shelby Weaver, and Raptors head coach Nick Nurse.

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