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Select Food Products updates branding

Select Food Products, a Toronto-based producer of sauces, salad dressings and condiments, has undertaken a branding initiative. The new branding is intended to accompany the company’s efforts to double its production capacity over the next 18 months. The updated branding, developed by Toronto-based Office Bureau, includes a new logo that makes use of a whisk as its visual element. The new visual identity features new colours and icons representing the maufacturing process. The company has also adopted the corporate tagline, “To Make the Best Sauces for the World's Best Brands.”

“With a solid foundation in place, and ownership committed to investing for the future, we are on a transformational growth journey,” said TJ Kanaris, president of Select Food Products. “We felt it was important to kick off this next chapter with a new brand identity, reinforcing to our associates, customers, and suppliers Select's continued commitment to its purpose.”

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