Philadelphia signs agreement with Tim Hortons
Kraft Heinz Canada has signed a promotional agreement with Tim Hortons to make its Philadelphia product line the exclusive cream cheese of the chain. The cheese will be used on Tim Hortons line of bagels at its stores nationally.
“As Canada's favourite cream cheese spread we're thrilled to be the exclusive cream cheese at Tim Hortons, the home of Canada's best-selling bagels, so we can make mornings heavenly across the nation,” said Keenan White, senior brand manager for Philadelphia. “When we noticed a trend of people choosing to hit snooze over breakfast, we wanted to literally awaken Canadians and remind them of how delicious breakfast can be with Philly spread over a delicious Tim Hortons bagel. We're inviting Canadians to rediscover the most important meal of the day and start their mornings off right.”