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Mass Minority spins-off BAM

Analytics and creative services company Mass Minority has spun-off its marketing intelligence unit BAM into a standalone company. The new entity has offices in Toronto and Austin. BAM specializes in automated desktop and mobile data collection, as well as artificial intelligence predictive analytics. The company also plans the creation of a dedicated North American sales and marketing staff, with future expansion plans for Europe and South America. BAM clients include Serta, Simmons Bedding, Edward Jones, Grupo Bimbo, A&W Ancestry, Good Eats, Brandt & Sherman LLP and HawkLaw PA.

“Our clients call it their unfair advantage that guides them to winning positions in their markets with comparable, easy-to-understand, actionable reporting,” said Mass Minority CEO Brett Channer. “Coming from leadership roles in creative-based agencies, I could no longer look clients in the eye and tell them what was working and not working. This drove me to assemble the science team that helped invent an unbiased inflight contribution to the ROI platform that puts the control back into marketer's hands. At Mass Minority, better ROI for clients has been our single-minded unit of value and our BAM technology is a result of that focus.”

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