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Danone promotes International Delight

Danone Canada recently conducted a promotion for its International Delight creamer brand, timed to coincide with pumkin spice season. On Aug. 13 and 14, the brand conducted a sampling initiative in downtown Toronto. Consumers were invited to place their coffee cups into a branded dispenser to receive a sample of the creamer’s pumpkin spice flavour. Consumers also received a QR code that could be redeemed for a one dollar discount on the product in stores. The campaign will continue with television commercials, public relations, social media content, influencer activities and broadcast sponsorships. The effort was developed by National Public Relations, Momentum, Wavemaker and Carl Social Club.

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