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ShinyBud rebrands

Toronto-based cannabis company ShinyBud has undertaken a rebranding initiative. The firm will now operate as Shiny Health & Wellness. According to the company, the new name is intended to better reflect its efforts to be a “trusted source for health and wellness solutions and services” and its planned expansion into the pharmacy sector. The company’s cannabis retail operations continue to do business as ShinyBud. It newly-established health and wellness retail division will operate at Mīhī Health & Wellness.

“Changing our corporate name from ShinyBud to Shiny Health & Wellness demonstrates our commitment to widening our retail focus beyond cannabis towards developing a pharmacy line of business aimed at building a network of community pharmacies across Ontario,” said Kevin Reed, chairman and CEO of the company. “It's one of the next steps in our repositioning in both adult-use cannabis and health and wellness solutions, while enhancing our value proposition for shareholders with an additional pillar of growth in a stable sector.”

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