Candyverse updates Better Bears brand
By Adnews Staff
Candyverse Brands of Burnaby, BC has undertaken a rebranding initiative for its Better Bears product line. The effort includes updated packaging with a new visual design and logo. The intent is to make the gummy candy product more easily identifiable in advance of the launch of new products in the line.
“Our new packaging provides a great launchpad for our planned new SKUs and gives our brand its own unique identity that is also environmentally sustainable,” said company president Jeff O'Neill.