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Body Shop begins youth voting initiative

Beauty products retailer The Body Shop has begun an initiative that encourages young Canadians to vote in upcoming municipal elections. The effort is particularly aimed at first-time voters. Beginning Aug. 12, visitors to Canadian The Body Shop stores and website can learn about the importance of voting and pledge to vote in this year's municipal elections. The Body Shop Canada will conduct this promotion in association with non-profit organization Apathy is Boring. During the effort, one dollar from the sale of each ‘Flex Your Power’ product package will be donated to the organization. The promotion also includes influenccer activities. This effort is an extension of the company’s ongoing international “Be Seen. Be Heard” campaign, which focuses on youth issues.

“If we want to make meaningful change and solve our country's most pressing issues, voting is one of the fastest and most effective ways to make that happen,” said Hilary Lloyd, vice-president of marketing and corporate responsibility for The Body Shop North America. “We know a lot of young people want to make change, and this is a great place to start. We hope that engaging with this campaign can be a great first step.”

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