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Campari rebrands Forty Creek Whisky

Campari Group Canada has undertaken a rebranding initiative for its Forty Creek Whisky product line. The new branding includes updated packaging and visual design elements intended to better represent the product’s Niagara region origins. The new branding will begin with Forty Creek Barrel Select, followed by the rest of the product line in September. In addition, Forty Creek has released a limited-edition whisky called Art of the Blend to commemorate the 35th anniversary of the distiller’s master blender, Bill Ashburn.

“We're excited to bring a bold, bright and modern look to the same iconic whiskies in an exciting new package,” said David Allard, vice-president of marketing at Campari Canada. “Forty Creek’s new brand design represents our commitment to evolution and pledge to creating exceptional whiskies. Our goal is to continue offering a timeless experience for everyone, from the whisky novice to the seasoned connoisseur.”

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