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Primaris REIT signs display deal with Cineplex

Real estate developer Primaris REIT has signed an agreement with Cineplex Digital Media to develop and operate a new inventory of digital displays and directories in its Canadian shopping malls. The agreement encompasses approximately 70 displays at 19 malls nationally, as well as content development and advertising sales representation through Cineplex Media. The displays are planned to be operational by the fall. Cineplex Digital Media is a division of Cineplex.

“Primaris’s ongoing commitment to our consumers and retail partners is exemplified through our continuous efforts to increase traffic to our shopping centres with memorable and meaningful experiences,” said Jasleen Bhinder, director of marketing at Primaris REIT. “We are excited to work with CDM's strategic customer-centric and robust in-house team of experts and look forward to CDM's strategy-focused programs including creative playlists, optimization, specialty tenant branding opportunities and innovative technology solutions.”

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