Lotto Max begins Dream Bar promotion
By Adnews Staff
The Ontario Lottery and Gaming Corporation has begun a promotion for its Lotto Max product in collaboration with Toronto ice cream shop Creamery X. According to the company, the intent is to “give Ontarians the taste of being a millionaire” with branded ice cream bars themed after objects such as designer handbags, rare paintings and private beaches. In addition, the wrapper of each bar contains scannable code for a free Lotto Max ticket. The Lotto Max Dream Bars will be sold at various events in the Greater Toronto Area. The proceeds will be donated to charity.