Post begins Pebbles Playground promotion
Post Consumer Brands Canada has begun a promotion for its Pebbles cereal brand. The initiative, called the “Pebbles Playground,” takes the form of a temporary installation that encourages children to be creative and imaginative. Children who participate in the activities offered with receive tokens that can be redeemed for branded merchandise. The installation is located at the Sherway Gardens shopping mall in Etobicoke, ON. It will operate until Aug. 14. It will be promoted with online video ads on Instagram and Facebook.
In addition, the brand is preparing to begin a national contest in September called “Create With Pebbles.” Children will be encouraged to use their imaginations to create something using the cereal and submit them via Instagram. Twenty-five prize packages will be given away each week from Sept. 4 to 30. The contest will be promoted with influencer content on Instagram, Facebook, YouTube and TikTok.