Nissan breaks new brand campaign
Automaker Nissan Canada has begun a new campaign that is intended to promote the overall Nissan brand rather than any particular vehicle. The campaign, called “Nissan United,” was developed by Juniper Park TBWA. It includes an video that features the Nissan Sentra, Rogue, Z and Super GT product lines. The creative depicts scenes of ordinary drivers in Nissan vehicles intercut with scenes of Nissan race car driving. The national campaign consists of television, online video, out-of-home, digital and cinema advertising, as well as social media content. It will run until the fall.
“Nissan has a rich history in motorsport that continues to this day, including competing in the prestigious Super GT Series in Japan, and in Canada with our very own Nissan Sentra Cup,” said Ken Hearn, director of marketing at Nissan Canada. “We wanted to shed light on this fact by creating a campaign that demonstrates to Canadians that whether it’s the Nissan you drive every day, or the one that’s racing competitively, every Nissan is a Nissan. They all share the same performance DNA.”