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Craft gains three accounts

Craft Public Relations of Toronto has recently gained three new accounts. Guinness World Records has retained Craft as its Canadian PR agency of record. The firm will handle media and influencer relations for the release this fall of the 2023 edition of the annual book.

Montreal-based energy company Globe Electric has also retained Craft as its PR agency of record. It will work to promote the company’s line of lighting, smart home and other electrical products.

FIKA Cannabis has hired Craft to provide publicity support and influencer relations for the upcoming opening of new locations, as well as its existing stores.

“We’re thrilled to be partnering with these absolutely incredible brands,” said Lisa Pasquin, president of Craft. “These are three unique companies in three unique industries, but they all have incredible stories to share. We can’t wait to bring those stories to life.”

In related news, Craft has recently added four new staff members. Bri Bijman has been hired as a senior account manager. Emily Keen has been hired as an account executive. Jess Anderson and Eloise Gilbert have joined the firm as account coordinators.

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