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Spin Master, Roblox conduct Bakugan promotion

Toronto-based toy company Spin Master has begun an online promotion in support of its Bakugan product line in collaboration with online game service Roblox. The promotion consists of an animated series called Bakugan Battle Planet that will be available to view on demand by Roblox users. The 100 episodes will be released over the course of five months. The companies will also release a series of co-branded digital Roblox gift cards and virtual items.

“Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first ever premiere of a full-length episode on Roblox,” said Laura Henderson, executive vice-president of marketing at Spin Master. “Today, we are doubling down, delivering Bakugan to its global fanbase and Roblox's massive audience in another authentic, first of its kind immersive experience.”

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