Avocados From Mexico sponsors Tennis Canada
By Adnews Staff
Avocados From Mexico has signed an agreement with Tennis Canada to become a sponsor of the National Bank Open tournament, which will take place from Aug. 5 to 14 in Montreal and from Aug. 6 to 14 in Toronto. The organizatioin will use the sponsorship to promote the health benefits and versatility of avocados to attendees. The promotion will include sampling of avocado smoothies in Montreal, as well as brand exposure at both venues and 15-second television commercials on TVA Sports and Sportsnet. Retail promotion will also take place at Sobeys stores and online.
“We are delighted to announce our partnership with the National Bank Open, which will provide Avocados From Mexico with exceptional exposure and visibility,” said Miguel Barcenas, head of international marketing at Avocados From Mexico. “These activations are an excellent opportunity for us to connect with fans and encourage athletes to eat well to maintain their energy level.”