Baltimore Ravens sign deal with Imagine AR
By Adnews Staff
Vancouver-based augmented reality technology company Imagine AR has signed an agreement with NFL football team the Baltimore Ravens to provide a mobile augmented reality system for fan promotions. The two-year revenue sharing agreement makes the Ravens the first NFL team to make use of ImagineAR’s technology. The AR functionality will be added to the team’s mobile application, developed by YinzCam.
“Our team strives to leverage advanced technology to deliver innovative and exceptional fan experiences,” said Kevin Rochlitz, chief sales officer for the Baltimore Ravens. “Integrating the ImagineAR platform with our mobile app for the next two years will create interactive fun, energy and excitement that can be shared with other fans on all social media platforms. We are absolutely thrilled to be the first NFL team to integrate the award-winning ImagineAR technology into our digital communications' mobile platform.”