Bumble begins summer campaign
Online dating mobile application Bumble has begun a social media campaign called “It Started With Bumble” in Canada. The campaign focuses on the personal stories of three Canadian couples who met via the app. It consists of Facebook, Instagram, Reddit and TikTok content.
In related news, the company is conducting a sponsorship program in collaboration with event promotion company Live Nation. The program will take place at 10 summer concerts in Toronto and consists of photograph settings and branded merchandise giveaways. Concert attendees can also enter draws for tickets to future shows.