Pizza Pizza begins fixed-rate promotion
Fast food chain Pizza Pizza has begun a promotion called “Fixed-Rate Pizza.” The effort invites consumers to sign-up for extra-large pizzas with a guarantee of no price increases for a year. Consumers can “apply” for the offer by filling out a form online at <http://www.fixedratepizza.ca>. The form includes questions such as, “Do you dislike inflation?” and “Do you like pizza?”
The offer will be promoted with a campaign consisting of online video pre-roll ads, online banners, digital out-of-home ads Internet-connected television ads. The campaign was developed by Zulu Alpha Kilo, with media work by Media Experts and public relations by SPPR.
“As Canada's ubiquitous pizza brand, it felt right to take a category level stance like ‘Everyone Deserves Pizza,’” said Adrian Fuoco, marketing vice-president at Pizza Pizza. “‘Fixed-Rate Pizza’ shows our willingness to ensure everyone can have pizza while staying true to ourselves.”