Baffin renews Tiger-Cats sponsorship
Baffin, an outwear company based in Stoney Creek, ON, has renewed its sponsorship with Canadian Football League team the Hamilton Tiger-Cats. During the 2022 season, the company will be the exclusive boot sponsor of the team and Tim Hortons Field. Baffin will use the sponsor to promote its line of cold weather boots, work boots and hunting and fishing boots. The agreement includes broadcast-visible branding on the venue’s in-stadium sideline LED displays. Baffin will also be the official presenter of the Sideline Reporter and will receive brand exposure on apprimately 400 screens in Tim Horton's Field. Baffin will also supply team members with footwear.
“It's an honour to continue our strong partnership with the Hamilton Tiger-Cats,” said Mark Hubner, senior commercial vice-president at Baffin. “Like Baffin, the Tiger-Cats are a home-grown organization, and we admire everything they do to bring pride to the city of Hamilton. We are delighted to stand alongside them as we watch Hamilton, and the team, continue to thrive.”