Polysleep begins new campaign
By Adnews Staff
Montreal-based Polysleep has begun a new advertising campaign in support of its line of mattresses. The campaign was developed by 11:11 Creative Alignment and Bloom. It focuses on the quality of the product and its Canadian design and manufacture. The campaign consists of 30-, 15- and six-second video ads that will run on digital and traditional channels nationally.
“Consumers often overlook the mattress, yet it can significantly impact sleep routines and health,” said Nicolas Massey of 11:11 Creative Alignment. “We imagined a campaign that speaks to this and immerses viewers in the Polysleep universe, a cozy, luxurious and bright space.”