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Mitchell & Whale Insurance rebrands

Mitchell & Whale Insurance Brokers of Whitby, ON has undertaken a rebranding initiative. The company will now operate as Mitch. The effort also includes a new visual identity and a redesigned website at <>. According to the company, the new branding is intended to depict it as a source of “lovable insurance.”

“With the rapid pace of consolidation throughout our industry, insurance is increasingly all looking the same,” said Igor Bubic, chief marketing officer at Mitch. “This brokerage has always coloured outside the lines and our new brand will play a crucial role in further differentiating ourselves in a marketplace where one brand is indistinguishable from the next. How we deliver lovable insurance and make it meaningful will be a journey. In the coming months, we'll be spending significant time examining and replacing pain points in the customer journey with the wow experiences that Canadians deserve.”

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