Burger King promotes new nuggets
Fast food chain Burger King has begun a promotional campaign for a new limited-time menu item called Ghost Pepper Chicken Nuggets. From July 15 to 17 in Toronto, promotional workers wearing red and orange body suits will distribute heat-activated coupons to consumers. The coupons can be redeemed for an eight-piece box of the nuggets. The promotion also includes an influencer component consisting of a fireproof box containing a heat activated postcard. The card can be exchanged for a delivery of the nuggets for sampling. The promotion was developed by Craft Public Relations, with social media support by OneMethod.