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Hootsuite debuts new branding

Vancouver-based social media management company Hootsuite has introduced a new brand identity focusing on its Owly spokescharacter. The character has been given the ostensible position of “chief connection officer” and will act as a guide to social media for the company’s clients.

“We have always been at the forefront of social,” said Tom Keiser, CEO of Hootsuite. “From the time we established this space, our brand has been driven by our customers’ ambitions and aspirations, and for the tools they need to drive their businesses forward. We take our responsibility as advisors and visionaries seriously. After nearly 14 years defining the industry, it was time to rethink our integrated branding strategy to better reflect our position and our direction as the social experts, trusted partners and joyful mentors. We’re showing the world that Hootsuite doesn’t just ‘get’ social. We are social.”

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