Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Mary Brown's Chicken breaks new campaign

Restaurant chain Mary Brown's Chicken has begun a new campaign for its mobile application featuring Toronto Blue Jays player Jordan Romano. The campaign, called “Save Like a Pro,” compares the app’s discount offers to the relief pitcher’s record for consecutive saved games. The national campaign consists of a television commercial that will run until Oct.5 on Rogers properties. The creative depicts various Romano “saves,”  including catching a chicken sandwich before it falls to the floor. The campaign also includes in-store materials. Mary Brown's Chicken is a sponsor of the Toronto Blue Jays.

“We wanted to promote the amazing offers and savings available exclusively on the Mary Brown's app,” said Jeff Barlow, marketing vice-president at Mary Brown's Chicken. “Then we realized that connecting savings on our app with Jordan Romano's historic save record could be funny, memorable and very effective. Apps are an important part of the future of the quick-serve business, and we plan to grow MB app downloads substantially this year. Beyond the convenience and rewards, we're planning to achieve that growth with fantastic value offers every month, exclusive to the app. But for you to save like Romano, you’ve got to have the MB app.”

« Back Next »

Related stories Comments