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Wishpond debuts website building system

Vancouver-based online marketing services company Wishpond Technologies has launched a new product called the “Website Builder.” The system is intended to allow small businesses to create “marketing-optimized” websites that will generate leads and sales, as well as increase customer retention and satisfaction. The system incorporates lead tracking and segmentation tools, personalization capabilities, form and pop-up generators, integration with Wishpond's email marketing service, a referral marketing system, a calendar function, payment processing and other features.

“Wishpond's new Website Builder is not like other comparable products,” said Jordan Gutierrez, COO of Wishpond. “This is a website builder that is designed from the ground up to help businesses generate leads and sales, as opposed to other tools where those are afterthoughts. With other website builders, you need a ton of work and pay for extra systems to get the marketing functionality that Wishpond offers out of the box. Businesses can now use Wishpond to build their website and manage all of their marketing campaigns under one roof.”

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