BeautiTone, Mattel begin Dreamhouse promotion
By Adnews Staff
Paint brand BeautiTone has begun a promotion in collaboration with toy company Mattel Canada to coincide with the 60th anniversary of the Barbie Dreamhouse toy line. The promotion consists of 13 “Barbie-inspired” paint colours called the “Barbie Dreamhouse Colour Collection.” The promotion also includes the participation of designer and television personality Tiffany Pratt, who will demonstrate how the colours can be used in various rooms. The collection will be sold exclusively at Home Hardware, Home Building Centre and Home Hardware Building Centre stores nationally. BeautiTone is a division of Home Hardware Stores.
“We are thrilled to partner with Mattel to celebrate 60 years of the Barbie Dreamhouse by offering Canadians a playful way to beautify their homes through colour,” said Laura Baker, chief marketing officer at Home Hardware. “The ‘Barbie Dreamhouse Colour Collection’ is the perfect example of giving dreams a home. Through our line of BeautiTone paint colours, we aim to inspire Canadians of all generations to rethink their use of colour and create living spaces where they feel confident, energized and inspired.”