A&W sponsors Blue Jays
By Adnews Staff
Fast food chain A&W Canada has signed an agreement with the Toronto Blue Jays to become the official hamburger sponsor of the baseball team. The agreement is for a term of three years. The sponsorship will include behind-home-plate brand exposure at Rogers Centre, as well as in-restaurant promotions later this summer. A&W has been a sponsor of the Vancouver Canadians, the High-A Minor League affiliate of the Blue Jays, since 2006.
“At A&W, we're big baseball fans,” said Amanda Wang, director of national promotions and loyalty at the company. “As a Canadian company, we're so excited to support Canada's team as the official burger of the Blue Jays.”