Adidas conducts Ozworld campaign
By Adnews Staff
Athletic apparel company Adidas has begun a digital campaign called “Ozworld.” The initiative consists of online banners, social media content and search engine marketing, as well as a video game component conducted in collaboratioin with Enthusiast Gaming. Adidas branding will be incorporated into a custom map for the game Fortnite. The campaign also includes custom Snapchat codes and filters, as well as 3D holographic out-of-home executions in Toronto, Montreal and Vancouver. The campaign was developed in associatioin with MediaCom, with public relations from Hill&Knowlton.
“Today’s Gen Zs wants to express themselves digitally, and this campaign allows them to do so in a seamless omnichannel way,” said Rui Vieira, senior vice-principle and business director at MediaCom Canada. “However, none of this would be possible without the collaboration of forward-thinking brands, such as Adidas. As always, this campaign was an incredible, interesting experience to work through, and the product is something we can all be proud of: an innovative, authentic way to introduce Canadians to Adidas in the virtual space.”