Canopy Growth begins beverage campaign
Canopy Growth, a cannabis company based in Smiths Falls, ON, has begun a promotion called “Just Hits Different” for its new line of beverages. The campaign includes digital and social media content, as well as a sampling program at approximately 1,400 Canadian cannabis retailers. Consumers will be able to try cannabis-free flavour samples of the line’s Tweed Fizz Mango, Tweed Iced Tea Lemon, Deep Space Limon Splashdown and Quatreau Passionfruit & Guava varieties.
“Our insights tell us that taste and seasonality play a key role in consumer choice, which is why we're excited to offer a range of new and familiar flavours for the summer,” said Tara Rozalowsky, vice-president of brand marketing at Canopy Growth. “Our sampling events give consumers a chance to try our great-tasting beverage flavours, so when they're ready to add a beverage to their basket and experience cannabis in a whole new way, they know what our brands have to offer.”