FanDuel signs Canadian sponsorship with NFL
By Adnews Staff
FanDuel Group has signed an agreement with the National Football League to become the league’s official sportsbook sponsor in Canada. The company is already a sponsor of the league in the US. As part of the agreement, FanDuel gains the right to use official NFL and team branding in its promotional activities. The compay will also be able to create NFL-themed free-to-play games and run NFL-themed campaigns and contests. FanDuel advertising will also appear on NFL digital properties, including NFL.com.
“We're thrilled to extend our partnership with the NFL to Canada,” said Dale Hooper, general manager of FanDuel Canada. “Ontario sports fans are passionate about American football, and this collaborative effort will bring them more ways to enjoy the sport with friends and family in a fun and responsible way.”