Thesus begins Boots on the Menu campaign
Outdoor footwear company Thesus has begun a promotion called “Boots on the Menu” in support of its Weekend Boot. During the promotion, developed by Juniper Park TBWA, the boots will be sold via the websites of participating plant-based restaurants in Toronto. Profits from sales of the boots will go to the restaurants. The intent is to highlight “eco-conscious” companies. The digital campaign includes an online video and social media content. The first two participating restaurants are Animal Liberation Kitchen and Three Monks and A Duck.
“The pandemic has presented local businesses with countless challenges,’ said Sofi Khwaja, CEO of Thesus. “We hope this initiative boosts awareness for vegan-friendly eateries and their resiliency during the past two years, while also helping us to build a community of like-minded businesses that share our values of sustainable living.”