Sonic Radio expands into BC
Rogers Sports & Media has launched a new three new radio stations in British Columbia under its Sonic Radio brand. The FM stations are located at 104.9 in Vancouver, 107.5 Chilliwack and 92.5 Abbotsford, as well as online at <http://www.sonicradio.ca> and on the Radioplayer Canada mobile application. The stations feature a programming format of alternative rock music. The launch of Sonic Radio in BC will be supported with a marketing campaign consisting of television, out-of-home and digital advertising, as well as social media content.
“We’ve seen huge success with our Sonic brand in Edmonton, serving listeners who are looking for an alternative to pop music,” said Christian Hall, content director at Sonic Radio. “We know there’s an appetite here in the GVA and Fraser Valley to launch this exciting format, with a stellar lineup of new local shows. We can’t wait for listeners to meet this fantastic group of entertaining personalities who are unapologetically themselves, and all share a passion for alternative music.”