AriZona Hard resumes bicycle promotion
Molson Coors is preparing a promotion for its AriZona Hard iced tea product line. Beginnning July 5, the brand will sell a limited number of branded bicycles on its website at <http://www.arizonahard.ca> for 99 cents. This will be the second year for this promotion. In addition, to promote the launch of a new flavour called Half & Half Iced Tea Lemonade, the brand will send product samples to media personalities who work in pairs.