J.P. Wiser's begins Wisely Done campaign
By Adnews Staff
Hiram Walker & Sons has begun a new campaign for its J.P. Wiser's whisky brand. Called “Wisely Done,” the campaign takes as its theme the idea that “with age comes wisdom.” According to the company, it is intended to “celebrate those who are wise enough to care about what really matters.” The campaign was developed by Ogilvy Canada and includes television, online video and out-of-home advertising. J.P. Wiser's is distributed in Canada by Corby Spirit and Wine.