Ketel One conducts food bank promotion
Alcohol distributor Diageo is conducting a promotion for its Ketel One Vodka brand in collaboration with Food Banks Canada. Called “Doing Good Tastes Marvellous,” the campaign is intended to raise awareness of the issue of food insecurity. From April to June and from October to December, the brand will donate the equivalent of one meal to Food Banks Canada for each bottle of Ketel One purchased at participating retailers in Ontario, British Columbia, Quebec and Manitoba. It will also donate the equivalent of one meal for each Ketel One cocktail sold at participating Kelsey's Original Roadhouse locations between April 2022 and March 2023.
“Ketel One is family-made by people who believe deeply in making things better and leaving the world a better place, and we hope our efforts will leave a positive impact on our communities,” said Mark Phillips, director of marketing at Diageo Canada. “By working with Food Banks Canada we hope to inspire meaningful conversations to help raise awareness about food insecurity and food waste.”