OLG sponsors NBA
The Ontario Lottery and Gaming Corporation has signed an agreement with the National Basketball Association to make its Proline sports betting service a sponsor of the league in Ontario. The multi-year agreement will include the corporation’s retail Proline service and its Proline+ online service.
“Continuing our partnership with an incredible organization like the NBA will help OLG create new excitement and opportunities for basketball fans on Proline+ and Proline at retail,” sad Dave Pridmore, chief digital and strategy officer at OLG. “We're thrilled to offer wagering on the NBA Draft for the first time while bringing our valued sports bettors even closer to the game through exclusive content and gameplay.”